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SECTOR EXPERIENCE Economic Policy Research • Analysis of loyalty of voters to the political parties and candidates to the next president of Russia in Voronezh area for the Moscow University. 2007. • Research of loyalty of voters to candidates to president of Russia in Lipetsk and Orel. 2006. • Research of the socioeconomic environment of Central-Chernozem region of Russia (Voronezh, Lipetsk, Kursk, Orel, Tambov) for the national FMCG operator. 2006. • Dairy Industry: Regional Government Development program, 2002. • Evaluation of shadow consumption of alcoholic drinks in Voronezh region, prepared for the Department of Alcohol Trade Regulation of a regional government. 2001. • Study of Behavioral Aspects of Informal Economic Activity in Voronezh, Moscow Public Science Foundation. 2000-2001. Small Business Development • Analysis of perspective directions of business development in Voronezh. 2006. • Analysis of perspectivity of development of underwear trade business in Voronezh. 2006. • Monitoring of the impact of the donor funded small business support project in Nizhniy Novgorod region, Swisscontact. 2006. • Demand and supply study of business service market in Kaliningrad and Pskov, 2006 • Monitoring of the impact of the donor funded small business support project in Voronezh region, Swisscontact. 2002, 2004, 2005. • Monitoring of the impact of the donor funded small business support project in Nizhniy Novgorod region, Swisscontact, 2005. • Demand and supply for microfinancing services in Samara, prepared for a local branch of an international donor organization. 2003. • Monitoring and Analysis of the small business sector in Voronezh region with recommendations on the small business development program, Voronezh Regional Administration, January - December 2002. • Business opportunities study in Voronezh for co-operation with business development project in Kyrgyz Stan • Demand and supply study of Voronezh business service market, 2002. • Study of corruption in Voronezh, 2002. • Joint project with a regional training company. Developed and implemented a “Business Upgrade” project for 15 small businesses in the city of Voronezh. The project implied analysis of the companies, development of action plans, training of the key personnel and support in the implementation process. Eurasia Foundation. 2001. • Demand and supply for business professional services in Voronezh, 2001. • Small Study of Behavioral Aspects of Informal Economic Activity in Voronezh, Moscow Public Science Foundation, 2000 – 2001 • Market feasibility study for establishment of a small business training foundation. Analyzed supply and demand for small business training services with recommendations on the technical assistance approach in this field, Swisscontact, 2000. Packaging • Research on the Russian market of Transport Protective Packaging and corrugated paper used in transport protective packaging and as the door filler for the USA manufacturer.2006. • The research and database of Russian customers forming for the European producer of glass packaging and decorations. Search of the major customers. Meetings arrangement. February 2005. • Market Analysis of paper packaging market for a major manufacturer of paper and plastic packaging located in Central Russia. Implemented a series of some 100 interviews with current and potential customers. Identified possible growth areas for the Client. Participated in developing a market strategy. May – September 2005. • Strategy development for establishing a distribution entity in Moscow, which would distribute modern packaging materials for retail chains. Russian market of PP and barrier film, EPS and PS trays, containers, plastic and paper bags, consumables. Identified 60 local suppliers. Contacted 10 major Russian retail chains. Analyzed logistics possibilities. Prepared information on legal, administrative, customs, labor, taxation and other related issues. 2004. • Packaging Market research: study of the strategic possibilities of the Client in Russia in the fresh food packaging market. Team leader. Investigated perspectives of the retailing sector in Moscow and St.Petersburg, identified usage of various packaging materials in 4 regional cities, conducted interviews with major market players, provided recommendations on the entry strategy into Russia. 2003. • Russian market of packaging, Initiative research and market review, 2003. • Expanded propylene sheet foam and bubble wrap, national market survey, 2002. Food and Drinks Crackers and Biscuits • Store demonstration of corn-flakes of various marks for the national snacks manufacturer. Evaluation of the attitude of target group of consumers to an investigated product. 2006. • Marketing consulting to a national leader in cracker and biscuits. Managing marketing activity of the company on an outsourcing basis. Regular market analysis, development of marketing plans, co-ordination of promotion activities, development of national TV and paper advertising programs. 2001-2006. • Russian national market of biscuits, cookies and crackers in 2001-2003. Initiative market study, 2004. • Marketing due diligence research for a new investment project in biscuits and crackers, 2002 • Analysis of the national biscuits and crackers market and development of a market strategy, 2001 • Personnel recruitment, establishment of internal planning and controlling procedures. Client: Regional producer of grain, flour and biscuits, 2000. Confectionery • Advertizing campaign in the outlets in Voronezh for the national producer of chocolate confectionery. 2006. Pasta • Voronezh market of pasta. Customer behavior study. 2006. • Regional market of pasta. Client: Local pasta company. 2001 Bread • Local bakery products market research and estimation of opportunities of manufacture volume increase for the regional producer of bakery products. 2005. Dairy • Dairy price monitoring in the cities of Central-Chernozem region for the regional dairy manufacturer. 2007. • Voronezh dairy market research for the Moscow-based marketing agency. In-depth interviews. 2007. • Preliminary market study for brand development of a local dairy manufacturer. Recruited and supervised a head of the marketing department. Consulting for the marketing department. Organization of series of brand development surveys. Regional manufacturer of butter, sour cream and curds. 2003, 2007. • Participation in the brand development process (expert groups), Top Ten National Dairy manufacturer, 2003. • Voronezh local market of dairy, butter and cream cheese: consumer behavior and branding strategy, 2003, 2005, 2006. • Developed the draft materials for the regional Dairy development program, Voronezh Regional Administration June - August, 2002. • Milk processing Industry: Regional Government Development program, 2002. • Series of product tests, new yogurt project, for a national producer of yogurt, 2002 • Market research in Voronezh and Moscow, Top Ten National Dairy manufacturer, 2001. • Marketing research and development of a market-oriented restructuring strategy has been developed for the top management. An analysis of internal strengths and weaknesses was implemented. In co-operation with American Management Development Group, Top Ten National Dairy manufacturer 2000. • Study of the Moscow dairy market, Client: Regional Dairy Manufacturer. 2000 • Study of Voronezh dairy market with the emphasis on the retailers’ buying behavior, Client: Regional Dairy Manufacturer. 1999, 2006, 2007 • Survey of Rostov dairy market. Feasibility analysis for establishment of a sales branch, Client: Regional Dairy Manufacturer. Rostov, 1999. Meat • Advertizing campaign in Voronezh for the regional meet-processing plant. 2006. • Analysis of the customer behavior on the Voronezh meat market. Initial research. 2006. • Research of the poultry meat market in Voronezh, Volgograd and Rostov-on-Don. 2006. • Product tests for a regional meat and deli products manufacturer. 2004. Ice Cream • Marketing estimation of creation of the trade mission in Voronezh. The client: the regional manufacturer of ice-cream and the frozen semifinished items. 2006. • Research of the Voronezh market of ice-cream and the frozen semifinished items (pelmeni, fritters, vareniki, frozen dough). 2006. • Ice cream retail audit in Voronezh, 2003, 2005. • Retail monitoring of sales of ice cream in Central Russia. Client: Top five Russian producer of ice cream. 2003. • Analysis of the local ice cream market and development of a marketing section of the company business plan. Client: Regional ice cream company. Voronezh, 2000. • Retail monitoring and control over the dealers operations in Voronezh. As a result of the project an optimal strategy of expanding into the Voronezh market was developed. Client: regional producer of ice cream 2000. • Retail monitoring and control over the dealers operations in Voronezh, regional producer of ice cream. 2000. • Market survey of the Rostov ice cream market, Client: regional producer of ice cream. 1999. • Market feasibility study for a proposed investment into ice cream production line, Client: Distributor of Procter and Gamble, located in Nizhniy Novgorod, 1999. • Regional market of ice cream, regional producer of ice cream, 1997. Breakfast Cereals • Store demonstration of the breakfast cereals among the potential consumers for the regional manufacturer. 2007. • Store demonstration of the corn flakes among the potential consumers of the given trade mark for the regional manufacturer. 2006. • Russian market of breakfast cereals: Market research for internal use of Reforma company. 2003. • Russian market of breakfast cereals: Analysis and strategy development for a local manufacturer, 2002, 2004. Instant Mixes • Research of the Russian instant-mixes market. 2006. • 6 focus-groups on extrusion-type production in Voronezh and Moscow for the national manufacturer. 2006. • Packaging design, concept and search for subcontractors. Client: local producer of mashed potato mix, 2001. • Conducted a market analysis and market test for the development of a vertical distribution chain in Voronezh, Producer of instant mashed potato mixes 1998. • Analyzed the national market for the product, including field visits to St-Petersburg and Novosibirsk, producer of instant mashed potato mixes, 1997. Potato Chips • Market and production feasibility study for the investment project, production of potato chips to the Russian market, Russian-Swiss Foundation for Economic Reforms 2000. • Evaluation of different packaging options, cost estimates for chips packaging, local manufacturer of potato chips. 2001 • Russian market of potato chips: market analysis and forecast, 2001. Frozen Foods • Research of the Voronezh market of ice-cream and the frozen semifinished items (pelmeni, fritters, vareniki, frozen dough). 2006. • Survey of the Russian market of frozen pelmeni and ravioli. The research analyzes the situation and trends in the market, consumer behavior, retailing and distribution trends. Conducted for internal use of Reforma. 2004. • Frozen foods market in Voronezh, initiative study, 2003. Conducted for a local distributor. • Market feasibility of frozen pastry, for a regional manufacturer, 2001. Soft Drinks • Analysis of consumer behavior on mineral water market in Voronezh, Lipetsk, Tambov and Kursk. 2007. • Retail-audit of juices in Voronezh for the national distributor. 2007. • Retail monitoring of sales of mineral and pure water in some cities of Central Russia. 2007. • Marketing consulting for the international producer of energetic drinks. 2006. • Research of the market of services on delivery of potable water in offices of Voronezh. 2006. • Research of the Voronezh mineral water market for the Nizhniy Novgorod consulting agency. 2006. • Mineral water market in Central Russia, retail distribution review. Client: National manufacturer of mineral and pure drinking water, 2004. Hard Drinks • Advertisement positioning in the trade centers of Voronezh for the national Moscow-based advertizing agency. 2006. • Marketing consulting and advertizing campaign in Voronezh for the national hard drinks manufacturer. 2006. • Marketing consulting and advertisement positioning in Voronezh for the international tea manufacturer. 2006. • Retail audit of vodka sales and distribution for the regional manufacturer in Voronezh, Lipetsk, Kursk and Orel. 2007. • Alcohol production monitoring in Voronezh for the regional manufacturer. 2007. • Strategic analysis for the regional distillery and hard drinks distributor, for distillery holding company located in Voronezh, 2003. • Central Russian market of vodka and hard drinks: Market analysis for a regional manufacturer, 2003. • Consumer behavior in the cognac market. A series of focus groups, conducted for a national producer of cognac, 2002. • Evaluation of shadow consumption of alcoholic drinks in Voronezh region, prepared for the Department of Alcohol Trade Regulation of a regional government. 2001. • Consumer behavior study. Analysis of a proposed package design. Client: national manufacturer of liquor drinks, Rostov, 2000. Beer • Marketing consulting and advertizing campaign in Voronezh and Lipetsk for the Top-3 national producer. 2006. • Marketing consulting and advertizing campaign for the Top-5 national producer. 2006. • Beer market research in Voronezh, Belgorod, Tambov for the national marketing agency. 2006. • Retail audit in five regions of Russia, Moscow-based promotion agency, 2004. • Regional beer market: Analysis of opportunities for a regional brewery, 2002. • Training of personnel in order to set up a marketing plan for development of a marketing niche to protect the company from large national competitors. Client: regional brewery located in Central Russia. 2000. Chewing Gum • Retail distribution analysis. Client: Distributor of an international chewing gum brand, 2004. Tobacco • Store demonstration of the cigarettes among the potential consumers of the given trade mark for the national manufacturer of tobacco production. 2006. • Research of consumption of cigarettes In Voronezh, Rostov-on-Don and Krasnodar for the regional manufacturer of tobacco production. 2005. • Retail distribution analysis. Client: Regional tobacco distributor, 2001. • Market feasibility study for establishment of a new tobacco wholesaler, Nizhniy Novgorod and the region, Client: Distributor of Procter and Gamble, located in Nizhniy Novgorod, 1999. Ingredients • Research of the Russian market of the bakery ingredients for the leading European manufacturer. 2006. • Business-plan under the investment project of the organization of the polysaccharides’ serial production in Voronezh. 2006. Nutraceuticals • Strategic Analysis of the Russian Nutraceuticals Market for the international consulting agency. 2006-2007. Fats • Research of the Voronezh fats market for the Moscow consulting agency. 2006. Non-food consumer products Apparel • Design test in Moscow and Voronezh for manufacturer of apparel, 2004. • Consumer preferences survey, for a local manufacturer of women’s clothing, 2003. • Feasibility study for the representation office in Ryazan, air conditioner manufacturer, Moscow, 2002. Appliances • Organization of seminars on production promotion for the Top 5 world office appliances producer in 10 cities all over Russia. 2006-2007. • Portrait of the consumer of home appliances. The factors causing the purchase. Client: local distributor of appliances. 2006. • Marketing estimation of the investment project "Shop of home appliances" in Kursk. Client: regional network of shops of home appliances. 2005. • Client survey, air conditioner manufacturer, Moscow. 2002. • Marketing support of a regional sales representative for Tefal and Rowenta brands for a representative of an international company. 2000. • Analysis of the regional market of household appliance retailing, regional distributor, 2000. • Market feasibility study for establishment of a representative sales office in the Black Earth region, manufacturer of copiers, 1999. Computers • Marketing consulting, advertising and supervising of supermarkets’ opening in Voronezh, Lipetsk, Liski and Elets for the national distributor of computers and other goods. 2006. • Local market of computer retailing and service, prepared for a leading Voronezh reseller of computers and other appliances, 2004. Gifts and souvenirs • Russian market of souvenirs and gifts. Client: Russian information agency, 2003. Construction Materials • Research of the Russian and Ukrainian markets of floor coverings for one of the European leading manufacturers. Research covers the following kinds of coverings: carpet, laminate, ceramics, vinyl etc. 2007. • Business-plan on the factory construction on manufacture of the frame-type panel houses in Voronezh area. 2007. • Regional market of ceramic tiles for a local small business, 2002. • Business plan development, national market of ceramic tiles, 2002. • Russian market of plastic pipes, national producer of plastic pipes, 2001. • Russian market of prefabricated houses, producer of prefabricated houses located in Tambov, Moscow and Central Russia market, 2000. • Russian market of mineral wool, producer of mineral wool located in Tambov, national market, 2000. • Regional market of concrete, and Russian market trends, regional producer of concrete product located in Lipetsk, 1998. • Development of a market strategy for a producer of profiled steel (clad on rack technology), located in Chelyabinsk. Cost analysis and analysis of sources of supply. Assistance to the management in developing a marketing plan. Client: TACIS-sponsored consulting project, 1998. Furniture • Marketing consulting and advertizing for the regional furniture manufacture, Voronezh. 2006. • Estimation of the advertising campaign efficiency for the large manufacturer of furniture. The production is represented in the market as cabinet, cushioned furniture, kitchen and sleeping sets. 2005. • Market analysis and advertising program development. Client: Russian manufacturer of trading furniture and equipment, 2003. • Local furniture market study for a small business, 2001. • Consumer behavior analysis concerning two national TV guides for Russian media monitoring & market research company. 2006. • Marketing consulting and advertising program in Voronezh for the national distributor. 2006. • Market feasibility study for establishment of a book supermarket in Moscow, 2002. • Market feasibility study for expansion of a big publishing house in Russia, 2002. • Market feasibility and investment proposal development for a book supermarket project in Voronezh, 2001. Sport articles • Advertizing campaign for the national sport articles distributor. 2006. HoReCa Fast Food • Established the sales and marketing management system; recruited, trained and supervised the head of the sales department. Leading fast food firm in Voronezh. April - June, 2003. • Recruited trained and supervised the marketing manager, leading fast food firm in Voronezh 2001. Catering • Coffee shop: market analysis, strategy development and business plan. 2004. • Business plan development, local catering market, 2002. • Market feasibility for a local coffee shop, 2002. • Analysis of the city fast food market, development of the investment proposal\for a fast food restaurant project, 2001. Food Distribution • Marketing due diligence research for an investment project of a food distribution center, 2004. • Market evaluation of the proposed distributorship with Nestle, wholesale company, 2001. Agriculture • Poultry market monitoring exercise for a regional agro holding, 2004. • Russian market of beef, pork and poultry: Development of marketing strategy for a leading agro processing concern, 2004. • Regional poultry market analysis and strategy preparation for a local poultry manufacturer, Belgorod region, 2003. • Russian poultry market: market review and forecast, 2003. • Regional poultry market analysis, 2003. • Analysis of the sales/marketing organization of the horizontal regional agro holding specialized in sugar production, 2003. • Russian markets of grain, edible oil, and flour, development of an investment proposal for a major agribusiness holding in Saratov, 2002. • Market analysis and development of a business plan for national producer of fish and poultry fodder located in Belgorod region, 1998. Retailing • Estimation of perspectives of work of the hypermarket, the competitive environment and consumer preferences on trade centers and supermarkets of Voronezh for federal FMCG operator. 2007. • Research on the status and tendencies of development of retail trade of the Central Chernozem region of Russian Federation. 2006. • Price monitoring of the outlets in Orel, Kursk, Voronezh and Tambov for the national FMCG operator. 2006. • Price monitoring and expert interviews concerning infant food in Voronezh for the St-Petersburg consulting agency. 2006. • Snacks price monitoring in St-Petersburg and Rostov for the national snacks manufacturer. 2006. • Moscow Food Retailing: A Comprehensive Review and Trends, 2004. • Trading center: preparation of preliminary market analysis, 2003. • Analysis of regional retail market, and business plan development for a trading center, 2002. Wood Processing • Market of wood processing services in Urals. Client: International investment consulting group located in Belgium, 2003. Mechanical Engineering • Research of Russian S&T HEs market for the international consulting agency. 2006. • Russian market of heavy excavators: express analysis and sales planning exercise. Client: Medium size manufacturer of excavators, located in central Russia. 2003. • Analysis and recommendations on the sales/marketing organization of the heavy machinery plant, 2003. • Import of excavating machines analysis, national excavator manufacturer located in Voronezh, 2002. • National market study of medium pressers, national manufacturer of medium pressers, 2002. • Pricing policy development for a mechanical engineering company in Nizhniy Novgorod, 2001. Industrial Textiles • Competitors study. Client: national manufacturer of industrial textiles. 2001, 2004. • Establishment and monitoring of a marketing department. Developed a marketing-based sales organization structure, recruited personnel, and conducted introductory and on-the-job training. Client: national manufacturer of industrial textiles 2000. • Analysis of the distribution chain. Vertical distribution chain was analyzed and recommendations on reducing the share of barter in collections were presented to the management. Client: national manufacturer of industrial textiles. 1998. Textiles • Textile retail-audit of outlets in Voronezh for the regional manufacturer of textile. 2007. Real Estate • Analysis of the Trade Center representation in the Central region for the national FMCG operator. 2007. • Verification of hypermarket opening in one of the Voronezh trade centers for the national FMCG operator. 2007. • Research of the Russian market of frame-type housing construction. 2007. • Research of the socioeconomic environment of Voronezh. Estimation of the object of the Customer and potential competitors for the local operator of gambling industry. 2007. • Business-plan on the investment project on realization of investments into the fruits warehouse construction in Voronezh area. 2007. • Analysis of the consumer behavior concerning entertaining center building in Voronezh. 2006. • Analysis of outlets attendance in Tambov for the National FMCG operator. 2006. • Analysis of the consumer behavior on the Voronezh residential real estate market. 2006. • Research of the Voronezh commercial real estate market. 2006. • Research of the Voronezh office real estate market. 2006. • Research of the Voronezh warehouse real estate market. 2006. • Analysis of office facilities market in Voronezh for a Moscow-based investment company, 2003. Chemicals/Petrochemicals • Analysis of the consumer behavior in the segment of automobile oils for the international consulting agency. 2007. • Research of Voronezh fuel market for the regional operator. 2006. • Russian and CIS markets of polyethylene (HDPE, LDPE), PVC polyvinyl chloride (PVC), polystyrene (PS), expandable polystyrene (EPS), ABS-plastics, engineering plastics, PVC impact modifiers, acrylic acid and acrylates. Analyzed strategies of the leading Russian oil and gas companies (Yukos, Lukoil, Gazprom, TNK, Sibnetf, Surgutneftegaz, Tatneft, Bashneft) and possibility of strategic alliances with them. Identified more then 300 potential end-users of the products. 2004. • Market strategy for a producer of chemical reagents, Ekaterinburg. Analysis of the sales function. Interviews with major customers. Development of a market strategy for a former defense plant. 1998. • Analysis of the sales function. Interviews with major customers. Development of a market strategy for a former defense plant located in Yekaterinburg. Client: TACIS-sponsored consulting project, 1998. Tires • Business plan development, analysis of national market of tires, 2002. Telecommunications • Consumer behavior analysis on the Lipetsk area telecommunications market for the Top 5 GSM operator. 2007. • Promotion and advertizing campaign in Voronezh, Tambov, Belgorod and Lipetsk for the Top 3 GSM operator. 2006. • Marketing consulting and assistance in promotion for the national Top 3 GSM operator. 2006. • Market analysis and feasibility study for introduction of Internet service to existing and new customers. Client: Local telephone company, 2005. • Sales planning and promotion activity for a regional telecommunications operator, 2003. • Feasibility study of the representation office in Voronezh, national GSM operator, 2002. • Analysis of the current market situation. Recommendations on the promotion strategy. Client: Local CDMA wireless telecommunications operator, 2001. • Analysis of the advertising program. Recommendations on optimization of the marketing budget. Client: Local CDMA wireless telecommunications operator, 1999. • Market analysis for a CDMA standard in Voronezh, 1998. Health Care • Customer analysis for a dentist clinic, located in Voronezh, 2004. • Market feasibility of a regional clinic project, 2002. • Marketing evaluation of an investment project, local clinic, 2001 Mass Media • Focus group discussion for a teenage girls’ magazine, 2005. • Reader preferences survey for a national women magazine, 2004. Pharmaceuticals, Medical Equipment and Supplies • Marketing consulting, advertising and supervising of chemist’s shops’ opening in Voronezh for the transnational holding company, one of the biggest pharmaceutical suppliers with a wide distribution network among the retail outlets and wholesale networks of medical products, Food Supplements, as well as goods for medical purpose in the pharmaceutical market in Russia and CIS countries. 2006. • Russian market of galena substances. 2005. • Search of the equipment suppliers for the investment project on manufacture of medical products. Development of the technological scheme of production, search of the basic suppliers. Offering of the technological line of the future manufacture formation, investment estimations. 2005. • Russian market of disposable syringes. 1997. Personnel recruitment / Executive search. Russia. 2007 1. Staff recruitment of the Voronezh branch for the federal supplier of the sanitary equipment. 2006 1. Head of the regional center for the federal retail network (perfumery, cosmetics, household chemical goods). |
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